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Amid COVID-19, how this D2C fashion startup bounced back from zero revenues Bewakoof, a D2C fashion brand startup, was severely impacted by the COVID-19 lockdown but emerged stronger by implementing certain far-reaching changes and being attuned to the needs of the customers. 0 claps Share on The COVID-19 pandemic continues to have a deep impact on the global economy but many businesses have shown the resilience to wade through this crisis. Bewakoof, a direct to consumer (D2C) fashion brand startup, has displayed its mettle to stand on its feet again. Founded in 2012 by two IITians Prabhkiran Singh and Siddharth Munot, Bewakoof is a youth-oriented online fashion brand. In FY20, the startup registered a revenue of Rs 200 crore. But, it saw its revenues come down to zero when the nationwide lockdown was announced last March.

New delhiPrabkiran singhBewakoof prabkiranSiddharth munotIitians prabhkiran singhPrabhkiran singhFashion startupCovid 19புதியது டெல்ஹிசித்தார்த் முனோட்ஃபேஷன் தொடக்க