Brand strategy critical in driving growth : Taylor - Jammu Kashmir Latest News | Tourism
Kolkata, Dec 21: Brand strategy is critical in driving growth, and one should also keep the core product in mind while balancing it with advertising, David Taylor, Global Thought Leader & Group Managing Partner, Brandgym, on Wednesday said. The world of marketing has changed dramatically in the last 4-5 years and India too is feeling the change, Taylor said in his opening address at the 21st edition of Brand Conclave organized by CII here. The twenty first edition of Brand […]
Source: dailyexcelsior.com