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The counterintuitive piece triggers curiosity and a desire to find out more, otherwise known as "buy-in." The intuitively correct part triggers curiosity and a willingness to give something a try,

Bill hodgmanSteve wozniakEric garcettiMarcia clarkChristopher dardenSteve jobsLos angelesGil garcettiXerox parcHoly ghostLos angeles mayor eric garcettiOj simpsonIntuitively correctPractically doable