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Unethical pharmaceutical marketing: a common problem requiring collective responsibility

Shai Mulinari and Piotr Ozieranski argue healthcare professionals and organisations should respond more forcefully to unethical marketing and support stronger regulatory action The marketing practices used by pharmaceutical companies have been a longstanding concern,12 with controversial techniques including the use of medical opinion leaders and third parties such as patient advocacy groups. In many jurisdictions, including Europe,3 Japan,4 Canada,5 and Australia,6 marketing by pharmaceutical c...
United Kingdom Shai Mulinari Piotr Ozieranski Association Of The British Pharmaceutical Industry Prescription Medicines Code Of Practice Authority Healthcare Products Regulatory Agency
Source: bmj.com

Susan Rienow becomes President of the ABPI

Susan Rienow becomes President of the ABPI Susan Rienow, UK Managing Director and Country President of Pfizer, is taking up her role as President of the Association of the British Pharmaceutical Industry. She will lead on overseeing the ABPI, the ABPI Board, and the ABPI’s Code of Practice, which is...
United Kingdom Richard Torbett Susan Rienow Prescription Medicines Code Of Practice Authority United Kingdom Managing Director Country President

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