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Why differentiation is your firm's responsibility

According to the Thomson Reuters 2022 State of U.S. Small Law Firms report, 22% of law firms admit that “differentiating your firm from your competition” is one of the top three goals or priorities for their practices. The report also indicates that 50% of firms find “challenges acquiring new client business” a moderate challenge, and 22% see it as a significant one. At the same time, almost three-quarters of the firms feel that the most competition comes from other law firms of similar ...
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