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Diversity, Equity, and Inclusion Series: Managing a Timeless Brand in Changing Times - International Trademark Association

What does it mean, and what does it take, for a brand to embrace DEI in its customers’ eyes? Our guest Adraea Brown (H-D U.S.A., LLC, USA) discusses evolving brand identity, considerations across cultures, and how DEI can be implemented within an organization in an effective, business-friendly, and performance-oriented way.
United States Adraea Brown Presidential Task Force Co International Trademark Association Phd United States Diversity Movement
Source: inta.org

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