This CRM startup is helping retailers like Nykaa, Taco Bell, GAP increase sales
Delhi-based Xeno works on a product plus consultancy model, providing CRM technology along with personal strategists to ensure maximum revenue for its 100 plus clients.
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Pranav Ahuja and
Ayushmaan Kapoor, quit their jobs to build a tablet-based loyalty programme for small and medium businesses. They registered the startup as Xeno.
While the startup was able to generate
$300,000 revenue by 2018, “We struggled to further scale it,” Pranav tells
YourStory. 100 large enterprises and retailers to figure out the market gaps.
“Everyone told us the same story. Once a retailer had a few lakh customers, they wanted to better understand customer behaviour in order to run more relevant campaigns,” he adds. Retailers wanted to maximise revenue from their existing customer base.