IBEF, TPCI, FIEO Roped In For Brand Building Of J&K Handicraft Products
SRINAGAR: A delegation of officers from the Government of Jammu and Kashmir headed by Mahmood Ahmad Shah, Director, Handicrafts & Handloom, Kashmir, attended a series of meetings with the Senior officers of India Brand Equity Foundation (IBEF), Trade Promotion Council of India (TPCI) and Federation of Indian Export Organization (FIEO) here today regarding brand building of products manufactured in Jammu and Kashmir.
Vikas Gupta, Director Handicrafts and Handloom, Jammu and Aamir A. Rather, General Manager, JKTPO were also the part of the visiting delegation.
The delegation discussed in detail the products manufactured in J&K with Associate Director, IBEF, Parul Singh. During the meeting it was given that that standard parameters need to be put in place in order to distinguish GI Tagged products from other items. The meeting also decided that better branding on J&K products is required to gain customer’