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Integrate Announces New College Game Changers Sponsorship for Walk-On Collegiate Athletes in Response to Recent NCAA Name, Image, Likeness (NIL) Policy
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Integrate Appoints AdTech SaaS Product Executive Gruia Pitigoi-Aron to Board of Directors
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ABM tech is on fire, but don’t get burned
Bring together your demand strategies into a coordinated motion with a buyer-driven, omnichannel Precision Demand Marketing approach.
Sponsored Content: Integrate on May 27, 2021 at 7:00 am
It’s an understatement to say that the martech landscape is crowded. In fact, the most recent martech LUMAscape acknowledges over 8,000 solutions and a few thousand may classify themselves as ABM technology players. Why so much hype on ABM? Thanks to the Covid-19 pandemic accelerating a migration to a digital-first approach, many Sales and Marketing teams turned to “flipping the funnel” and focusing on their target accounts as the path to higher conversions rates and closed sales. But it has its limitations in both its scope and its technology.