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There is growing discontent among creative directors over adverse Advertising Regulatory Board (ARB) rulings on supposed “offensive adverts”, which they say are made by people with limited or no creative expertise – with huge commercial implications for ad agencies and their clients.
In a “woke” world, where many people are easily triggered, it takes just one complaint from the public – who may or may not be working for the opposition – to kill projects.
This week, heavyweights from advertising’s Creative Circle, the Loerie Awards and a leading academic who advises the industry called for more inclusion into ARB processes – and for its “code” to be rewritten to represent the South African context.
It is official! 2020 Loeries Official Rankings released
2 Feb 2021Save | Email | Print | PDF Issued by: Loeries
The Loeries Official Rankings offer a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East. The rankings list the top brands and agencies, as well as specialist focus areas and individual performance in key areas.
The Loeries Official Rankings are a useful and independent measure of who’s doing what across the region and provides an objective and credible representation of performance across the whole of Africa and the Middle East. The Loeries is also the only award across Africa and the Middle East that informs the global Warc Creative 100, a showcase for the best creative work in the world.
Image: ReutersWhatsApp has a new privacy policy.
Users of the messenger application WhatsApp have shared their frustration and annoyance about the platform’s new terms of service, with some having already migrated to other platforms.
Last week, the Facebook-owned messenger app introduced new terms, requesting users to agree and allow Facebook and its subsidiaries to collect user data from their devices.
The move has raised many questions about the invasion of user privacy. The new privacy policy is in a bid to have users’ personal data readily available for businesses to target them more specifically.
The messaging service will change the processing of data. It will also change how businesses can use Facebook hosted services to store and manage users’ WhatsApp chats. This means, there will be more integration of Facebook’s other products with WhatsApp.