“Every day the clock resets. Your wins don’t matter. Your failures don’t matter. Don’t stress on what was, fight for what could be.“ – Sean HigginsYou have all heard the term, “The New Normal.” I suggest to you there is a Speaker’s “New Normal” also.It is important to note
âThe purpose of business is to create and keep a customer.â â Peter Drucker
I am taking a âdetourâ in this newsletter to talk about a vital part of a speaking business. If you have a speaking business or have ever thought about starting a speaking business, this newsletter is for you.
Do you know what the letters âCRMâ stands for? CRM stands for customer relationship management. If you have a speaking business, you have a myriad of leads, contacts and opportunities in which to keep track. Managing these with pencil and paper, spreadsheets, and/or through a myriad of unintegrated tools on your phone, tablet, or computer is a nightmare! Enter the CRM tool.
âFrustration, although quite painful at times, is a very positive and essential part of success.â Bo Bennett
Can you give me a little advice?
I am constructing a digital course called âThe Influencing Speaker.â The course covers the full process of how to prepare your best presentation, deliver it with comfort and ease, and how to follow-up with your audience after your presentation.
The course focus is on your needs as a speaker. This course will be about you, not me.
To that end, can you give me a little advice on what you would like to see in âThe Influencing Speakerâ course?
âIf you would not be forgotten as soon as you are dead, either write something worth reading or do something worth writing.â â Benjamin Franklin
Stephen Covey in his book, âFirst Things First,â says human beings have four needs: to live, to learn, to love, to leave a legacy.
Deep down inside of you, you have a need to leave a legacy. You want to know there is something you can give to this world to make it a better place now and continue to do so when you are gone.
What is your speaking legacy? Is it to give encouragement to the young person who wants to be a doctor but sees no way to afford college tuition. Is it to give hope to the single mother who has more month at the end of her money? Is it simply to instill in others anything is possible if they have the persistence to never stop pursuing their goals.