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Many brands are revisiting their customer experience initiatives, and are looking into investing in either a customer data platform (CDP) or customer relationship management (CRM) platform. The question is, what are the basic functions of CDPs and CRMs, which would serve a brand better for improving the customer experience, and why?
The Primary Function of a CDP
A Customer Data Platform is a software package that is used to unify transactional, demographic, and behavioral data from all of a brandâs channels, all of which are used to create a persistent, single-person view of each customer. It then makes the customer data available to other systems so it can be used for marketing, personalization, customer service, sales, and customer experience initiatives.
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Little has been said about the contribution of scaffolding to the history of construction. These structures are generally treated as mere equipment and, as a result, their records are very scarce. Without scaffolding, however, it would be almost impossible to construct most of the buildings we know. Scaffolding allows workers to reach and move materials at difficult points in a construction, providing safety and comfort. But in addition to its role as a support structure for buildings, we have also seen that scaffolding can be used for mobile, temporary, and even permanent structures. Below, we explain its history and possibilities for use.