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Amazon, SonyLiv, MX Player, AltBalaji and Zee5 on what’s next for OTT in India With the pandemic leading to lots of pivoting in business models and content strategies, we catch up with some of India’s leading OTT players to find out how they fared in 2020, and ask what they’re planning next.
As part of The Drum’s deep dive into the future of TV, we take a look at the viewership trends that have emerged in India – one of the most populous markets of the world and home to a thriving entertainment industry.
2020 was a landmark year for streaming services in India. As audiences became acclimatized to the ideas of working from home and social distancing, there was significant growth in the watch-time and OTT consumption. But as well as being a year of opportunities, it was a year of challenges, with the lockdown causing production disruption. And yet most players are gung-ho over the growth potential for OTT in the country. Their excitement is backed by demand for high quality, cinematic value local original content, as well as increasing disposable incomes and a growing base of discerning customers looking for a world-class experience. So, what’s in store?
AustraliaIndiaDenmarkAustralianDanishManish-kalraKaran-bediGaurav-gandhiHarshad-mehtaSony-entertainment-televisionVideo-watch-partyAmazon-original Published: January 1, 2021 2:42 PM IST
AmazonBasics has launched its first lineup of ultra-HD TVs for the Indian market starting at Rs 29,999. The TVs have been launched in two size variants – 50-inch and 55-inch. In terms of features, the Fire TV Edition offer 4K HDR LED display panels, Dolby Vision and Dolby Atmos formats for HDR and audio support. Also Read - Holi Special Sale on Amazon, Flipkart, Paytm: Up to 40 percent discount on Samsung, iPhone, Vivo, Poco phones
AmazonBasics Fire TV Edition Ultra-HD TV specification
Apart from the fact that the two TVs come in 50-inch and 55-inch variants, both have ultra-HD LED screen with 3840×2160 pixel resolution. They also offer HDR and Dolby Vision support. Both TVs are powered by the quad-core Amlogic processor while for connectivity you get three HDMI ports and two USB Type-A ports. With a peak refresh rate of 60Hz the TV also promises a 178-degree viewing angle. Also Read - Xiaomi Redmi Note 10 first sale on Amazon, Mi.com at 12 PM: Price, launch offers, full specifications
ChinaIndiaXiaomiFujianChineseAmazon-prime-video-watch-partyYoutubeNetflixDisneyDolby-visionDolby-atmos Published: December 15, 2020 5:09 PM IST
Amazon added multilingual support for it Alexa devices last month and now the retail giant has rolled out the ability for its Echo smart speakers to perform live translation between two different languages in real-time. Also Read - Amazon Smartphone Upgrade Days is live; here are top offers and discounts you can avail
The new update allows Alexa to do live translations in English, Spanish, German, French, Hindi, Italian and Brazilian Portuguese. The feature has been rolled out for the users in the US but it’s expected to come to other parts soon. Also Read - Mozilla Firefox to end support for Amazon Fire TV and Echo Show from 30 April
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