Primitiv Performance News Today

Michigan-based cannabis brand Primitiv Performance, founded by former Detroit Lions teammates Rob Sims and 2021 Pro Football Hall of Fame inductee Calvin Johnson Jr., announced a new collaboration with the Detroit Tigers. The new deal would make Primitiv the club's official CBD topical partner. The new partnership will be highlighted throughout the 2024 season at Comerica Park via in-stadium messaging, programming, activations, and special appearances by Johnson and Sims. Johnson Jr., who p...

Our roundup of the latest news from metro Detroit and Michigan businesses as well as announcements from government agencies.

/PRNewswire/ -- Footballs biggest weekend of the year is here and there is no better way to prepare for Sunday than to listen to former NFL standouts and...

Primitiv launched Primitiv Perfromance, a product line for people living an athletic lifestyle to use before, during, and after a workout.