Primo Partner News Today

When Primo Partners—Ben & Jerry’s largest and only Black-owned multi-unit franchise group—began its growth path, it felt the need to choose between business and education, says Antonio McBroom, the company’s CEO. “But we saw the genius of ‘and,’” McBroom says. “We saw that we could be business leaders and make major contributions educating people about business; our business could be our classroom.” 

Led by three Black men, Primo Partners recently became the first BIPOC-owned franchisee group to be named Operator of the Year in Ben & Jerry’s 43-year history.