new rule to prevent internet providers from selling that rminfoation to advertisers without customer consent. senate republicans have voted to kill the fcc rule. the risk for your family is your surfing habits, kid s surfing habits can all be tracked and sold to whoever without your knowledge or your consent. democrats call it a privacy protection rollback. it would allow broadband providers to become unchecked personal peeping toms. reporter: google and facebook already use personal information for targeted advertising, and republicans argue they shouldn t be treated differently. most of the data gathered is actually gathered by so-called edge providers like google or facebook. they aren t touched by any of the fcc regulations at all. an industry trade group says the obama fcc rule threatens to undermine innovation and competition. internet providers have been lobbying hard to sell their