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Zoom is introducing a pilot advertising program that will show ads to users on its ‘Basic’ free tier. The company says the ads will support investments and enable it to continue providing its platform to free users. Basic tier users will only see ads if they join a meeting hosted by another Basic tier user. […]

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We are piloting an advertising program that we expect will enable us to continue providing basic users with access to our robust platform.

The pilot ad program will help support continued free access to the video-conferencing service, Zoom says.

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Zoom will start showing ads to users on the video conferencing platforms’ free model as part of a new pilot program, the company said Monday.

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