The back to back successful films from Malayalam cinema is helping exhibitors in Kerala clear debts that they suffered due to the pandemic which led to full and partial closures of cinemas across India.
The back to back successful films from Malayalam cinema is helping exhibitors in Kerala clear debts that they suffered due to the pandemic which led to full and partial closures of cinemas across India.
India gets its first Rs 100-crore club entry in COVID-19 pandemic; exhibitors see profits
It is south superstar Vijay s Master that made a century in five days of its release.
The Hindi version of Vijay s Master released on January 14.
Before 2020 or before the coronavirus outbreak, films doing business of Rs 100 crore was a common occurrence.
In fact in 2019 alone, there were as many as 17 Hindi films that entered the Rs 100 crore club, up from 13 in 2018. In 2019, the Indian film industry made another record with six films entering Rs 200 crore club, according to EY 2020 report.
However, in times of the COVID-19 pandemic, theatre owners are rejoicing even when a film does a business of Rs 10 crore.