Page 10 - Product Knowledge News Today

First step with merchandising is getting them in the booth. but then you have to convey product knowledge, which i think youve done a really great job of. then youve got a great product. those three things really are the recipe for success. >> we wish you the best of luck. its a beautiful booth. i love your product, and i hope everything goes well. thank you for all of your advice. >> thanks for the advice. im here in the hallway with this weeks elevator pitcher. so nice to see you here. welco...

>> yeah, so people can look up and see us as the wallet, but i think it like you have three to five seconds to grab peoples attention as theyre walking past. i try to create little anchor points. >> were going to bring someone in today whos an expert in trade show booths to tell you what youre doing well and where you can make some improvements. >> okay, great. >> this is lindsay. thank you so much for doing this. >> im excited. >> on a scale from one to ten, how do you think terrence did? >> i ...

Product. i love it. i think it looks super sharp. i loved hearing about the nasa technology and your personal story behind it. you talked about price. really great. now on the pitch side, i felt like there was a lot of really great information too. everything there where i buy it, who your target market is, how big the market is, too, but i really want to hear more about your back ground. i dont know if you were a consultant, a banker. what are you bringing to the table in terms of product knowl...

Getting them in the door. but then you have to convey product knowledge which i think youve done a really great job at. and then you have a great product, so that is the recipe for success. >> we wish you the best of luck. its a beautiful booth. i hope everything goes well. thank you for all your advice. >> yes, thanks for your advice. im here in the hallway with this weeks elevator pitcher. so nice to see you here. welcome. >> thank you so much. >> and you brought a model. >> this is my son. ...

The wallet, bruh i think about it like you have three or five seconds to grab peoples attention as they are walking past. and so i try to create little anchor points. >> well bring someone in who is an expert in trade show booths to tell you what you are doing well and where you could make improvements. this is behind zi. >> nice to meet you. >> thank you so much for doing this. on a scale from one to ten, how did he do? >> i think hes a nine. what is great about the book ends of the booth is he...

The carriages, floor, the windows, and then its important that you do all the departments because they want to evaluate how much product knowledge is and how helpful people are. >> excuse me, do you have aftercad does here? >> yes, we do. >> oh, great. how do i know which ones are ripe? >> you might ask in the aisle for an item and see if they take you to it? >> where would i find ter yakky sauce? >> its important that you treat you. do you feel cared about? do you feel important? >> oh, great. ...