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How much is too much? Revisiting the thorny issue of frequency management
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Media buyers on Nine s Galaxy and its attention to attention
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Facebookâs Nicola Mendelsohn Joins Speaker Line-up for DMX Dublin
March 5, 2021
Facebookâs vice president for the EMEA region Nicola Mendelsohn has been added to the list of keynote speakers for the forthcoming DMX Dublin event which is being organised by the Marketing Institute of Ireland, which will take place on March 25
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Mendelsohn has held the role since 2013 and she also  serves on the UK Governmentâs Industrial Strategy Council, The Mayor of Londonâs Business Advisory Board, and in September 2014 she became a non-executive director of Diageo. She and her husband are also co-presidents of the charity Norwood.
Cognitive dissonance, conmen and cults: The ways marketers delude themselves
Whether it’s the efficacy of brand purpose or the belief consumers are all socially liberal, we’re too easily lulled into marketing ‘cults’ that stop us seeing the world as it is.
A most distinct memory of my first job as a clueless marketing assistant was the day I was thrown a set of keys to a well-used blue van. Said blue van was weighed down with boxes of jams and marmalades, and my boss told me to drive the van around the country – starting the very next day – to check out the stores and find out what was actually going on in the market.
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