Modern Marketing Conclave-2023 was held for the first time in Bangladesh at the Grand Ballroom of Dhaka Sheraton on Monday (May 22, 2023). The much-anticipated Modern Marketing Conclave was organised jointly by Kotler Impact Inc. Canada and Northern Education Group (NEG).
Prime Minister Sheikh Hasina today said Bangladesh can be a big marketing hub for over three billion consumers due to its geographical location. "It has its own market of 165 million people. There is a market of half a billion in its East and over a billion in the North.
MyGP, a flagship app of Grameenphone that provides personalised content for users, will be featured in Professor Philip Kotler’s latest book titled, “Essentials of Modern Marketing” (EOMM).