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Essential medications unaffordable as pharma companies raise costs in Pakistan

Essential medications unaffordable as pharma companies raise costs in Pakistan
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The Master Telecom Brand Builder That Lost Its Touch

In light of Telenor’s imminent buyout, Yasmin Malik remembers the brand’s best marketing initiatives.

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The Rise and Rise of PR

Creativity has moved on, but ad agencies don’t seem to have realised it, argues Patrick Collister.

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