CMO's top 8 martech stories for the week - 22 September 2022
All the latest martech, adtech and customer technology news from Swiftly Systems, Salesforce, Adobe, Qualtrics, Pega, Criteo, Appsumer and Chameleon.
Source: cmo.com.au
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Basis Technologies Offers Expanded Free Learning Programs
AdTech Academy’s Multi-Tiered Curriculum Customizes for Skill Sets and Experience Backgrounds...
Source: globenewswire.com
Havas and Baiada tout double-digit user engagement uplift off ID-based campaign
Lilydale marketing chief says campaign demonstrated positive results when targeting audiences and heightens confidence in a future without cookie-based advertising
Source: cmo.com.au
CMO's top 8 martech stories for the week - 25 August 2022
All the latest martech, adtech and customer technology news from VidMob, Ortto, RevSure.ai, Amperity, MediaMath, VWO, Medallia and Proofpoint.
Source: cmo.com.au
CMO profile: Bringing back the Yahoo brand
VP and global head of B2B marketing for the media and adtech business shares the first year program of work to restore the brand and reset the business under private equity ownership
Jen Whelan Jim Lanzone Verizon Media Verizon Media Business Seven West Media Apollo Global Management
Source: cmo.com.au
Fortune and Great Place to Work Name Basis Technologies One
CHICAGO, Aug. 16, 2022 (GLOBE NEWSWIRE) -- Great Place to Work® and Fortune magazine have honored Basis Technologies (https://basis.net) as one of the...
United States Michaelc Bush Anthony Loredo Emily Barron Great Place To Work Trust Index Basis Technologies
Source: globenewswire.com
Knorex Recognized for Digital Marketing Innovation in 2022 MarTech Breakthrough Awards Program
LOS ANGELES (PRWEB) August 11, 2022 -- MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and
James Johnson Wilson Chandra Tech Breakthrough Award Tech Breakthrough Martech Breakthrough Awards Managing Director
Source: prweb.com
Why Volvo Australia has jumped onboard GroupM's digital advertising decarbonisation program
Volvo Australia MD and GroupM A/NZ CEO discuss their Good-Loop carbon reporting partnerships and learnings so far on the state of emissions across Australia's digital advertising supply chain
New Zealand Great Barrier Reef Stephen Connor Aimee Buchanan Great Barrier Reef Foundation National Reforestation
Source: cmo.com.au
SingTel exits adtech business with US$239m sale of Amobee
Advertising DMP purchased by rival cross-channel advertising orchestration player, Tremor International
Tremor International Singtel Group Yuen Kuan Moon News Corp Owned Mergers And Acquisitions Digital Advertising
Source: cmo.com.au
What marketers need to know about the state of game advertising now
Latest IAB Game Advertising State of Nation report and handbook highlight maturity of game advertising and how brands and think out a strategy. We find out more
Simon Slee Interactive Advertising Bureau Doublejump Communications Game Advertising Working Group Australia Game Advertising State Game Advertising State
Source: cmo.com.au