Programmatic Advisory News Today

What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem to solve. But that’s where we are as an industry right now. The third-party cookie was the measurement and targeting currency for the better part of twenty-odd years. And now that currency is about to be taken out of circulation. I still think people in the industry haven’t quite grasped wha...

U.K. regulators are investigating browser proposals as dissent mounts over Privacy Sandbox The CMA is investigating Google Chrome’s proposals to remove third-party cookies from the industrys leading web browser. Gov.Uk, Google January 13, 2021 The global wave of privacy legislation has led to the curtailment of ad targeting, but its effects on the online landscape are much broader than that. The latest investigation into Google’s proposed web browser changes exposes the trade-offs lawmake...