Programmatic Trading News Today

ElementalTV Announces the Launch of VenuEx, the First Integrated Venue-Centric TVOOH Audience Platform with Over 800,000 Screens Across the U.S.

April 4, 2024

/PRNewswire/ -- VenuEx, a first-of-its-kind venue-centric audience platform, is revolutionizing TV Out-of-Home (TVOOH) leveraging the programmatic...

IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe Authored by Industry Leaders from Across Europe Provides a European-Level Overview of the CTV Programmatic Supply Chain

April 29, 2021

by ExchangeWire PressBox on 28th Apr 2021 in News IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Programmatic Connected TV (CTV) Opportunity in Europe’ to help planners and buyers of media understand and navigate how CTV can operate programmatically. Following on from IAB Europe’s Guide to Connected TV that was released in June 2020, the new guide takes a deeper dive into this emer...

Glenn Perera David Goddard Tech Lab Europe Programmatic Trading Committee Programmatic Connected Future Forward

Source: exchangewire.com

Navigation

Programmatic Trading News Today

ElementalTV Announces the Launch of VenuEx, the First Integrated Venue-Centric TVOOH Audience Platform with Over 800,000 Screens Across the U.S.

IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe Authored by Industry Leaders from Across Europe Provides a European-Level Overview of the CTV Programmatic Supply Chain

Explore More Categories