LAS VEGAS Content stuck on tape from 40 years ago, when digitized and properly tagged, can be “pure gold,” allowing broadcasters to create fresh pieces and sell rights to the video. While preserving all that old video sounds like an overwhelming project, only by doing so can broadcasters learn what assets they have access […]
LAS VEGAS TV stations are doing what they’ve always done: providing content that informs and entertains their local community. But how they are producing and distributing that content and the audiences they can now reach has changed dramatically, said panelists at TVNewsCheck’s Programming Everywhere conference at NAB in Las Vegas last week. As TV […]
Executives from Telemundo, Scripps News, CBS News and Stations and Gray Television shared the collaborations they’re undertaking and the places they’re taking news content beyond the conventional newscast in a panel at last week’s Programming Everywhere event at the NAB Show.
Technology such as multicast, FAST, AVOD gives producers of popular genre programming lots of toys to play with. Even a show that’s in its 43rd season, as CBS’s Entertainment Tonight is, is constantly thinking about how to push its brand past its traditional boundaries to meet new viewers.