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In the Race to Monetize, CTV Publishers Are Missing the Long-term Opportunity

CTV is the hottest opportunity in advertising right now, and everyone wants to make money fast when the opportunity is ripe. Daniel Elad from TheViewPoint discusses how publishers looking to build a foundation for long-term success must use an intelligent, lean-forward approach to demand.
Mauricio Prinzlau Asrah Mohammed John Link Are Missing Leaning Forward Progress Partners

Why Content Owners and Service Providers Should Embrace SaaS

The SaaS model helps address many headaches for content owners and service providers: launching and updating streaming services quickly, fighting streaming piracy, more efficient and lower carbon video delivery, and the ability to take advantage of new monetization techniques and revenue models.
Thomas Fuller Stefan Lederer Anthony Burokas Service Providers Should Embrace Saa Market Development Jean Macher Why Content Owners

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