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Google rejected Play Store fee changes due to impact on revenue, Epic lawsuit shows

Google rejected Play Store fee changes due to impact on revenue, Epic lawsuit shows
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Google nixed plan to lower Google Play Store Tax in 2021 fearing a huge drop in revenue

Google toyed with the idea of reducing the 15%-30% Google Tax in 2021 but computed that revenue would take a huge hit.

Google Considered Play Store Tax Change but Chose Higher Profits Instead

Google, as well as Apple, has come under fire in the past few years over the Play Store (and App Store) "tax." Basically, Google and Apple take around 30%

Google rejected Play Store fee changes fearing hit on revenue, ET Telecom

Google created Project Everest in 2021 to reconsider the Play Store billing model, according to the documents, which were released as part of an antitrust suit by Epic Games. Google last week lost the suit brought by the maker of Fortnite when a federal jury found the tech giant abused its monopoly power over the app store.

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