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March 11, 2021
By Samuel Scott-11 March 2021 12:35pm The Promotion Fix is an exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him @samueljscott. A brand is more quantifiable than we think. In his new Promotion Fix column, Samuel Scott uses an outdoor campaign for a new vegan cheese to s...
January 12, 2021
The Promotion Fix is an exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him @samueljscott. Israel has vaccinated a vastly greater percentage of people against the coronavirus than any other country so far. In this edition of The Promotion Fix, newly immunised columnist Samuel Scott interviews a top health official there a...