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The Promotion Optimization Institute Releases 2021 Vendor Panorama for Retail Sales Execution and Monitoring
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Global report found that 70% of CPG lack necessary tools for retail decisions, 47% report limited availability of data insights, and 82% have difficulties moving capabilities from transactional to analytical
2021 Vendor Panorama for Retail Sales Execution and Monitoring (RetX) in Consumer Goods
“While numerous aspects of in-store retail execution changed in 2020-2021 due to the COVID-19 pandemic, the CPG industry should be very proud of the agility and consumer responsiveness it demonstrated,” said Pam Brown, Chief Commercial Officer, POI. WYCKOFF, N.J. (PRWEB) May 03, 2021
The Promotion Optimization Institute (POI), the leading resource for enterprise planning and execution, revenue management, trade marketing and merchandising executives, today released its 2021 Vendor Panorama for Ret
Forty-five Percent of CPG Manufacturers are Unable to Optimize Pricing, Trade Allocations and Go-to Market Strategies
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The annual Promotion Optimization Institute State of the Industry report found that traditional CPG manufacturers need to transform their enterprises to drive efficiency, effectiveness and profitability
POI research demonstrates that CPG leadership can no longer use historical practices to grow a profitable business due to industry shifts. Retailer and manufacturer operating models were not originally built to handle today’s industry complexity. NEW YORK (PRWEB) February 01, 2021
The Promotion Optimization Institute (POI), the leading resource for enterprise planning, trade marketing, RGM, and merchandising executives, today released the sixth annual POI 2021 State of the Industry Report. Forty-five percent of CPG manufacturers surveyed reported that their headquarters’ support t