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Are you inundated with promotional calls and messages but, at the same time, wary of sending out Do Not Disturb (DND) notices all those callers and senders? The national telecom regulator Telecom Regulatory Authority of India (TRAI) has come up with a solution to this common irritant.
Access providers, which include Reliance Jio, Bharti Airtel and Vodafone Idea, have been further directed to use a common short code starting with 127 for sending consent seeking messages