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When a Brand Name Becomes Generic: The Pitfalls of Generic Marketing

Have you ever wondered why some brand names become so synonymous with the products they represent that they end up replacing the generic term itself? Picture yourself reaching for a tissue, but instead of asking for a tissue, you say, “Pass me a Kleenex.” This phenomenon, known as brand genericization, might seem like a win […]
Apple Inc Blockchain Technology Brand Protection Software Market Research Otis Elevator Company Thermos Gmbh

Legal Theory Blog: Contreras on IP Pools

Contreras on IP Pools Jorge L. Contreras (University of Utah - S.J. Quinney College of Law) has posted Intellectual Property Pools and Aggregation (Jorge L. Contreras, Intellectual Property Licensing and Transactions: Theory and Practice, Forthcoming) on SSRN.  Here is the abstract: This chapter in the forthcoming case book "Intellectual Property Licensing and Transactions: Theory and Practice" covers IP pooling, with an emphasis on patents. It begins with a discussion of the theoretical bene...
United States Jorgel Contreras Sj Quinney College Of Law Jorgel Contreras University Of Utah Standard Oil Indiana Intellectual Property Pools

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