BBCNEWS Asia Business Report June 4, 2024 02:35:00
Personalisation, be it in terms of colours orfonts or even iterations of copies. it then allows for personalisation. so a mum versus a father might have different personas and responses creatives and to different types. having ai allows for that rapid creation iteration of different types of creatives that can draw in consumers. and its notjust a promotion scheme. if it is just promotions, it cuts into bottom lines. im sure a lot of advertisers are pretty shy about that. to get your reaction to ...
Source: archive.org