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May 29, 2024
Who is Grady Harp Amazon Top 100 Hall of Fame Reviewer?By Scott Lorenz Westwind Book MarketingDr. Grady Harp is a man of many pursuits. Having careers as a doctor, a conductor, a producer and critic of music, an art exhibition advisor, a writer, and most recently a book reviewer, Harp has
April 4, 2024
By Scott LorenzWestwind CommunicationsThe saying goes “Don’t judge a book by its cover,” but in the marketing world, the cover and title are crucial to the book’s success. No one picks up a book that doesn’t catch their attention with the cover and title. As a book publicist, I have
February 17, 2024
By Scott LorenzWestwind Book MarketingYou never get a second chance to make a first impression. That’s why the title of your book is so important. The title is the first thing potential readers will see or hear about your book. While thinking of a compelling title is easier said than
December 1, 2023
By Scott LorenzWestwind CommunicationsAs a book publicist, I am always on the lookout for effective yet inexpensive ways to reach book buyers. Goodreads is one option. Owned by Amazon, With Goodreads, you can put your book into as many hands as possible, initiate word of mouth promotion and hopefully, succeed
November 9, 2023
Home improvement franchises are some of the best franchises to start. Here are some ideas to inspire you to take the next step.
October 4, 2023
By: Scott LorenzWestwind Book MarketingHave you been thinking about publishing a book for your personal brand or business? A strategized memoir or business book can elevate your authority and be a lead-generating machine for your speaking, consulting, or course offers. Today anyone can publish a book for next to nothing.
September 1, 2023
By: Scott LorenzWestwind Book MarketingIt’s happened again. A female author client of mine decided that she did not want to conduct interviews with podcasters, radio or TV show hosts. Why? Because she thought her southern accent was too strong.I disagreed emphatically… to no avail. I thought her accent was fine.
July 24, 2023
Book Publicist Scott Lorenz Offers Tips on How to Contribute to the New York Times, Huffington Post and Success! By Scott LorenzWestwind CommunicationsWhether you’re a new author or have been around for decades, it’s important to continually promote yourself. The more you build your brand, the more likely you are
June 20, 2023
Plymouth, MI—A rich tradition has existed for hundreds of years for fiction writers to use pen names. You may be surprised to learn that some authors have more than 10 pen names, and many authors believe their name affects how their audience sees them and even their book sales. Pen names
June 5, 2023
Having a difficult time selecting a pen name? Try these random name generators. You may get some inspiration from some of these and its fun to see what they come up with.By: Scott LorenzWestwind Book MarketingDo you need a pen name? A rich tradition has existed for hundreds of years