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As Dancing On Ice resumes on Sunday evening for its 16th series, Holly Willoughby is set to add to her staggering net worth as she returns to TV for the first time since October

ITV was thrown into turmoil earlier this year following Philips admission to an unwise but not illegal relationship with a much younger colleague.

According to a new report, Dan, 48, who already owns television company Hungry Bear Media, has started a new venture named HB Talent Agency.

Holly Willoughby has reportedly been offered another pay rise in order to 'save' This Morning and become its 'main star'. Here, we take a look at her impressive net worth, luxe holidays and her multi-million pound London pad

The Scottish chat show host, 63, has assets worth almost £4million while Holly has logged just £1.5million, according to their companies respective accounts.

Holly Willoughby struggled to protect her modesty on Wednesday as she took part in a fitness segment on This Morning.

The salary of an ITV daytime star has been revealed as being the highest on the channel, but surprisingly it's not Holly Willoughby - who has a number of irons in the fire

Holly Willoughby has recently returned to her presenting role on ITV after her former co-host Phillip Schofield quit the show amid his affair confession.

Holly Willoughby is not only famous for her role on This Morning, but she also has many other projects outside of her TV commitments.

This Morning has produced some of the biggest stars in daytime television, and skyrocketed unknown faces to fame. But who is This Mornings ichest presenter?