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Brand asymmetries must be considered when applying cigarette tax hikes and smoke-free restrictions.

United statesUnited kingdomMichael lewisYanwen wangVishal singhFuqua school of businessAmerican marketing associationEmory universityProfessor of business administrationUniversity of british columbiaYork universityDuke universityBritish columbiaNew york universityExcise taxesPublic usage restrictions