Page 2 - Publicis Jimenezbasic News Today

Leo Burnett Group Manila won Agency of the Year in the recently concluded Boomerang Awards, the Philippines' foremost show that celebrates digital excellence and effectiveness. It also copped Best of Show for its "McClassroom" campaign for McDonald's, the show's Advertiser of the Year. This marks a

Leo Burnett Group Manila won Agency of the Year in the recently concluded Boomerang Awards, the Philippines’ award show that celebrates digital excellence and effectiveness. Leo Burnett also scored Best of Show for its “McClassroom” campaign for McDonald’s, the show’s Advertiser of the Year. This ma

Demonstrating its “We Don’t Stop” mentality, GOMO is celebrating their first anniversary with the launch of this new campaign via Publicis JimenezBasic Philippines.

July 20 2021, 10:30 am | BY Kim Shaw | No Comments Lazada is Southeast Asia’s leading e-commerce platform with the largest assortment of products and services. As an e-commerce giant, big data is crucial to the brand’s business and in creating top of mind awareness. Data can tell the brand the most searched products and services, trending items, and it can even write them a hit jingle as demonstrated in this campaign via Publicis JimenezBasic Philippines.   Using daily consumer data...

July 13 2021, 8:20 am | BY Kim Shaw | No Comments Pride means never having to say sorry for being who you are, which is the core message of Lazada Philippines and Publicis JimenezBasic’s latest campaign for Pride Month 2021.   E-commerce giant Lazada Philippines and Publicis JimenezBasic have zeroed in on ‘sorry’ in its bid to address acceptance and inclusivity for the LGBQTIA+ community in its latest “Proud, Not Sorry” campaign. The campaign kicked off with a digital film ent...

July 5 2021, 11:34 am | BY Kim Shaw | No Comments It’s 2021. But stories of homophobic and transphobic fathers are still not uncommon in the Philippines. LGBT+ children, who already struggle to find spaces of love and acceptance, can’t even find one in their own homes.   And yet as a society, we commemorate both the ideas of fatherhood and pride in the same month. So, between the dates of Father’s Day and the Metro Manila Pride March, Globe released a film celebrating the idea of ...

June 7 2021, 11:00 am | BY Kim Shaw | No Comments Publicis JimenezBasic and Digitas Philippines have released this campaign for Promil Gold Four, the milk of fast-thinking kids, to help families transition from traditional schooling to online, faster.   The pandemic has forced the Philippines into the longest lockdown in the world and schools have been closed since March 2020. That means goodbye, classrooms. Hello, online learning! The thing is, transitioning to online learning takes so...

We caught up with Marvin to discuss his decade-long career in the ad industry. Many talented young creatives in the Philippines eventually make their way to other markets. Marvin Ramos is one of them. His career began as an intern at DDB Philippines in 2010. Since then, he’s worked everywhere from Ogilvy & Mather to Publicis Manila and Cheil Worldwide in the Philippines. Two years ago, Ramos left Publicis JimenezBasic to take on an entirely new challenge as Creative Lead at Leo Burnett in Vie...

May 12 2021, 12:47 pm | BY Kim Shaw | No Comments GOMO is the newest telco on the block in the Philippines and it is out to change the Philippines’ data game. While other networks are proudly launching their new 5G ready SIM cards, GOMO has been 5G from the moment it was launched.   Bia Fernandez creative director at Publicis Jimenez Basic said: “Bianca Villareal of GOMO is determined to keep changing the game. She knows this is exactly what her market craves. And changing the game ...