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P&T Knitwear identity | Communication Arts

Pràctica’s identity for this New York–based bookstore and event space draws upon the practice of browsing books on shelves.

United statesNew yorkMike pudloJavier arizuBradley tuskLower eastNew york cityAllen streetWorld warPublish gothic condensed bold

Pràctica identity for Manhattan bookstore rescues an old family sign

The new brand takes its name and design from the former family business P&T Knitwear – a small shop selling sweaters and shirts in 1950s New York.

New yorkUnited statesJavier arizuDani avilaMike pudloCasey steffensLower east sideHymie tuskDisplaced persons campPublish gothic condensed bold

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