Page 5 - Published Jan News Today

Catching up with executives from Fair Harbor, Cova, Costa, WRV, Dune, Salty Crew, Rhythm, Reef, and Body Glove from the Surf Expo floor.

UGG unveils next iteration of Regenerate by UGG collection. The brand expands sustainability-focused offering with reimagined brand icons.

Rosenthal & Rosenthal’s Maria Contino discusses what surf and skate brands need to do to tackle challenges in 2024.

Under Armour appoints Yassine Saidi new chief product officer and Kara Trent new president of the Americas.

Firewire Surfboards announces immediate launch of FIREWIRE FLEETS, a global premium surfboard rental program.

East Coast Surfing Hall of Fame inducts class of 2024. Ten category inductees and the Cecil Lear President’s Award recipient celebrated.

Authentic announces acquisition of Sperry and new licensing agreement with the ALDO Group to be Sperry's operating partner.

ALOHA Collection launches first global ambassador initiative. The brand teams up with 15 ambassadors and content creators for House of ALOHA. 

B4BC starts ‘Love Your Peaks’ 2024 winter series. The nationwide campaign kicks off this weekend in support of breast cancer awareness.

The industry is heading to Orlando this week for Surf Expo, which kicks off Wednesday with a packed roster of brands, buyers and events.