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OluKai Launches New Premium Leather Sandal

Jan 28, 2021 SPONSOR OluKai, the premium Hawaiian-inspired lifestyle brand, is excited to introduce new leather sandals for men and women. The men’s Tuahine and women’s ʻAukai are the latest additions to the brand’s award-winning sandal collection. These stylish sandals are designed with all-day adventure in mind and feature premium, full-grain leather and breathable, moisture-wicking lining, paired with OluKai’s signature comfort, and traction on wet surfaces. “We know these new pre...
Blaine Conrad Published Jan Wet Sand Principle பிளைன் கான்ராட் வெளியிடப்பட்டது ஜான் ஈரமான மணல் ப்ரிந்ஸிபல்

Rip Curl Introduces "Free Scrubber"

Jan 28, 2021 SPONSOR In early 2020 when the world was locking down in the beginnings of the Covid-19 pandemic Rip Curl got word from Tom Curren that he was heading to Mexico with old friend Buggs Arico to surf and avoid the carnage which was unfolding across the USA. Disease, riots, protest – a hot bed of change, emotion and confusion. As usual, Tom took to the ocean as a way of making sense of it. We weren’t quite sure where it would lead. Soon after they let us know that photographer @and...
United States Channel Islands Western Australia Punta Conejo Buggs Arico Tom Curren

Para Snowboarder Kiana Clay Joins Burton Snowboard Team

Jan 28, 2021 SPONSOR Burton Snowboards is proud to welcome Kiana Clay to the team. Kiana is a successful rider on the US Adaptive Action Sports Snowboarding Team competing in both Para Banked Slalom and Para Snowboard Cross. Kiana lost her dominant right arm in a motocross accident, and since then, she has overcome major challenges to continue racing motocross and take that competitive mindset into competitive snowboarding. Kiana is currently competing through the World Cup series with the ...
United States Summit County Kiana Clay Chris Cunningham Us Adaptive Action Sports Snowboarding Team Published Jan

Vans Partners with Frog Skateboards

Jan 28, 2021 SPONSOR Vans is teaming up with fun-loving, tongue-in-cheek Frog Skateboards on a new collection that delivers a fresh dose of upbeat optimism, quirky graphics, and a pop of color for which Frog has become known. Founded in 2015 by two friends, Frog is less of a brand than it is a group of likeminded people who’ve come together through skateboarding. New York City transplants Chris Millic and Jesse Alba place Frog’s focus on fun and inclusivity, with graphics that serve as exer...
New York United States Jesse Alba Nick Michel Brighton Zeuner Chris Millic

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Former Smith Leader to Head Leisure Collective in U.S.

Jan 28, 2021 Eric Carlson, the former Global Brand Director at Smith. SES file photo. SPONSOR   The Leisure Collective Expands Team for Future Growth Eric Carlson Joins Company to Help Unlock Brand’s Potential across Americas CARLSBAD, CA (JANUARY 25, 2021) – The Leisure Collective, Inc. (“TLC”), distributor of globally recognized brands ‘Creatures of Leisure’ and ‘OTIS Eyewear’ is excited to announce the appointment of Eric Carlson to the position of President, Americas. “We...
United States Eric Carlson Stephen Gerard Leisure Collective Expands Team For Future Growth Leisure Collective Inc Published Jan

Mizu Launches Fall 2021 Product Line

Jan 26, 2021 SPONSOR Mizu, the producer of reusable products for an adventure-rich lifestyle, announces the launch of its Fall 2021 product line – immediately available to retailers and businesses for pre-booking and available to ship to retail July 15th, 2021. The new line includes an innovative new take on the classic single wall stainless-steel party cup, as well as an expanded line of vacuum insulated cups & tumblers for coffee, wine, beer and cocktails. This expanded line is now availabl...
San Diego United States Tim Pogue Skye Walker Party Cups Published Jan

Lodging Opens Back Up at Mammoth Mountain

Jan 26, 2021 Photo courtesy of Mammoth Mountain SPONSOR Good news arrived for the snow industry Monday when California Governor Gavin Newsom lifted the state’s stay-at-home order. As a result, lodging has opened back up at Mammoth Mountain and in other parts of the state. While the mountain itself has been open for skiing and snowboarding, all hotels and rentals, including Airbnb’s, were not allowed to operate since early December, even during the key holiday season. The vast majority of vi...
United States Mammoth Mountain Mono County Gavin Newsom Mark Brownlie Mono County Health Department

Smith X Aleck Drop-in Audio System Named ISPO 2020 Award Winner

Jan 26, 2021 SPONSOR In an exclusive partnership, Smith and Aleck® – two pioneering leaders in the snowsports market – launched a new snow helmet audio program this season bringing music and connectivity to the mountains with the co-branded Aleck 006® Wired (MSRP $40) and Aleck 006® Wireless (MSRP $130) audio systems. Both brands are pleased to announce this week that the Smith x Aleck 006 headset has been named a 2021 ISPO Award winner among the Snowsports Equipment category. The ISPO ...
United States Sun Valley Jeremy Tricola Stephen Catterson Safilo Group Published Jan

Dragon Alliance Debuts New Women's Sunglass Collection

Jan 26, 2021 SPONSOR Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, announces today its first sunglass collection designed with women in mind. After the release of the Aria frame in September 2020, the collection is bolstered for 2021 by three new styles: Dusk, Flo and Waverly. “A collection designed with women at the forefront has been on our radar for some time. With the success of the stand-alone Aria style last September, we were eage...
United States Susan Moniello Product Development At Marchon Eyewear Dragon Alliance Published Jan Vice President

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