Page 6 - Published Mar News Today

Mar 15, 2021 SPONSOR Everyboard rider and explorer Harrison Roach has just signed with Creatures of Leisure. The move is a perfect fit considering the demanding nature of Roach’s surf trips and the reliable durability of Creatures’ equipment. According to Roach, his inclusion to the team won’t even really change how he packs for his adventures. “I’ve already been using Creatures gear for years,” says Harrison. “It stands up to just about anything, fits all sorts of different dimen...

Mar 16, 2021 Pat OConnell - Photo courtesy of Florence Marine X SPONSOR [Newport Beach, CA, March 16, 2021] – Florence Marine X, an apparel company co-founded by 2X World Champion surfer John John Florence, announced today that it has named Pat O’Connell as President. “Simply put, there couldn’t be a more perfect individual for this role,” said Jeff Hurley, CEO, Kandui Holdings, LLC. “Pat has a long-standing rapport with John, and brings a wealth of experience and positivity that’...

Mar 11, 2021 SPONSOR Billabong is proud to announce their first official collaboration with renowned lifestyle influencer, Halley Elefante, or as she is best known, The Salty Blonde. We first met Halley in Hawaii, a place she called home and an island close to Billabong’s heart. Not only did her sense of style feel so at home for us, but her ‘don’t-take- yourself-so-seriously’ angle on life and social media was beyond refreshing…and a voice we are happy to celebrate! We’re not sure ...

Mar 10, 2021 File photo courtesy of Pura Vida SPONSOR Pura Vida’s revenue fell 3.9% to $34.1 million in Q4 due to a decrease in wholesale sales and a strategic move to eliminate steep promotions online. Vera Bradley Inc., the company that owns Pura Vida, estimates that the reduction in promotions eliminated about $6 million in revenue during the quarter. However, gross margins improved and e-commerce sales still increased. For the full year, Pura Vida’s revenue totaled $112.5 million. E-com...

Mar 10, 2021 The new apparel program is called "Low Velocity" - Photos courtesy of Globe SPONSOR Globe has done a major revamp of its apparel line that utilizes a seasonless approach, a ton of carryover styles, and higher quality, more sustainable materials. It’s a radical departure from the 200 SKUs, four times a year system the brand previously used and so many in the industry maintain. The new apparel program, called Low Velocity, has 50 SKUs that are part of an evergreen range. Globe exec...

Mar 10, 2021 SPONSOR On March 10, the Surfrider Foundation and leaders of the coastal recreation and tourism industry will virtually meet with congressional leaders and White House officials to demand immediate federal action to address climate change. Representing coastal communities across the nation, attendees will meet with more than 150 congressional officials during Coastal Recreation Hill Day to urge comprehensive climate change policies that protect the ocean and coastlines for the fu...

Mar 8, 2021 SPONSOR Global footwear and apparel brand, REEF, is excited to announce the hiring of footwear industry veteran, John Eades, as its new Senior Director of Product. John Eades Eades is returning to the place he once called home, having been a hire of REEF’s founders, Santiago and Fernando – widely considered the global experts in sandal making. He came on board as REEF’s Design Manager in 2003 and was with the brand as Director of Product until 2009. John calls himself a produc...

® brands have launched an integrated partnership with PENSOLE Academy™ called DiverCity x DESIGN. This new corporate apprenticeship program will provide unique access to professional design experience and empower Black, Indigenous and People of Color (BIPOC) students as they learn, create, and build a career in the footwear industry. The mission of the partnership will be to invest in the industry’s future and create a program that ensures diversity of thinking and experience. Open enroll...

SPONSOR Gangbusters Surfing Magazine is a brand-new digital format surfing magazine recently released in South Africa by Craig Jarvis to positive reviews and a warm reception. It is the first online and interactive surfing magazine in South Africa. Gangbusters is working with surf forecasting and surf camera website www.wavescape.co.za along with Boardtalk Magazine, it’s a free magazine, and is aimed at everyone who surfs in South Africa. Made to be read on phones, tablets, and any other ...

Timberland ® brand from clothing brand NIC+ZOE where she served as CEO since April 2012. During her tenure as CEO, Mulder guided NIC+ZOE’s continued revenue growth through expansion into new points of distribution in the U.S. and internationally, and launched the brand’s direct-to-consumer efforts via e-commerce and its owned stores. Before serving as CEO of NIC+ZOE, Mulder was a partner at global management consulting firm McKinsey & Company where she was a leader in the global retail an...