Pull Up For Changed News Today

Sharon Chuters Pull Up For Change Returns WithMake It Black Campaign ELLE 5/02/2021 Nerisha Penrose © Courtesy Pull Up For Change founder Sharon Chuter has launched the Make It Black campaign, which asks brands to repackage their products in the color black to fight racial bias and redefine the word. With just one hashtag—#PullUporShut Up—Sharon Chuter disrupted the beauty industry. At the height of racial tension that erupted in the summer of 2020, the Uoma Beaut...

Courtesy With just one hashtag—#PullUporShut Up—Sharon Chuter disrupted the beauty industry. At the height of racial tension that erupted in the summer of 2020, the Uoma Beauty founder launched the hashtag to call out brands for a lack of diversity within the companies and on social media, and ask brands to publicly disclose their number of Black employees. The social call-to-action expanded to the birth of Pull Up For Change, Chuters organization that set out to hold these companies accou...