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Best Media Info: As Finance Minister Nirmala Sitharaman unveiled the Union Budget 2023, advertising agencies and leaders have praised the announcements and said it augurs well for the businesses at large| Advertising News

Best Media Info: Traditional brands are now focusing on having an omnichannel strategy, robust presence in multiple channels of distribution and keeping the customer journey short and simple on their D2C platforms to | In-depth News

Ambika Sharma, Founder and MD of Pulp Strategy, loves touring the country on her bike - Issue Date: Nov 27, 2022

Mumbai: With the ‘World No Tobacco Day’ well and truly behind us, it is perhaps time to chew on the undeniable reality that pan masala is among India's biggest industries, with a market estimated at over Rs 40,000 crore. According to a recent report by Expert Market Research, aided by vigorous marketing campaigns by the industry players, the market is expected to witness

Mumbai: Producer of IMFL brands in India, Jagajit Industries Ltd (JIL) has awarded its digital mandate to independent digital agency Pulp Strategy. JIL is an integrated distillery manufacturing potable alcohol in Asia, with in-house facilities for producing molasses and non-molasses-based potable alcohol from fully-automated distillation plants. Pulp Strategy’s mandate

Fizzy snub from Sultan of Stepover Fizzy snub from Sultan of Stepover June 27, 2021 Making a point: The Ronaldo brand stands for certain values and he is driving his own content marketing strategy   -  REUTERS Making a point: The Ronaldo brand stands for certain values and he is driving his own content marketing strategy   -  REUTERS× Ronaldo shook the world of branding when he moved two bottles of Coke for water; how will the action impact brands It took soccer superstar Cristiano Ronald...

How will the ASCI guidelines for social media influencers impact the brands relying on the online stars for their advertising needs?

While we stare at huge losses be it sponsors, broadcasters, BCCI, the environment is not conducive to host IPL 2021 or similar matches any more, says Ambika Sharma, Founder & MD of Pulp Strategy. The Indian Premier League (IPL) 2021 came to an abrupt halt earlier in the week after a number of players and support staff tested positive for COVID-19. The bio-security bubble buckled and the Board of Control for Cricket in India (BCCI) suspended IPL 2021 for the health and safety of everyone. In thi...

The agency will manage the brand’s presence across all digital platforms in Saarc nations. The campaign talks about the advanced ability of Whirlpool washing machines in hygiene and care

The association kickstarted with Whirlpool’s new festival campaign that focuses on care and hygiene by Updated: Dec 23, 2020 5:28 PM Whirlpool of India, a subsidiary of Whirlpool Corporation, assigns its digital mandate to Pulp Strategy, India’s largest independent agency in the digital communications and technology space. The mandate covers markets in SAARC Countries like Whirlpool Bangladesh, Whirlpool Nepal, Whirlpool Sri Lanka and so on. As a part of...