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Are public health ads worth the price? Not if they’re all about fear Marketing experts say public health advertising often falls short because it incites people’s worst fears rather than providing clear steps viewers can take to save lives. Written By: Eric Berger / Kaiser Health News | 5:00 am, Jan. 24, 2021 × Missouri’s mental health department and the Missouri Institute of Mental Health at the University of Missouri-St. Louis convened focus groups with drug users and their families, and used their words on billboards for the NoMODeaths campaign. Rachel Winograd / KHN / TNS ST. LOUIS The public service announcement showed a mother finding her teenage son lifeless, juxtaposed with the sound of a ukulele and a woman singing, “That’s how, how you OD’d on heroin.”

United statesUniversity of missouriHoward weissmanMike parsonLisa coxRachel winogradMac curranPunam anand kellerMark schuppJay winstenDartmouth collegeNational council on alcoholAd councilCato instituteMissouri cattlemen associationHarvard university