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Campaign Brief Asia’s THE WORK 2022 Philippine Production House of the Year and #2 Asia Production Company of the Year Arcade Film Factory has formally welcomed four new directors into their roster of in-house directors, almost doubling their directorial firepower to nine.

Filipino ad agency, Gigil, was recognized by Campaign Brief’s The Work 2022, making it Asia Pacific’s Top 5 ad agency of the year – a distinction it has enjoyed for the third year in a row.

Recognition places the agency as this year’s #1 in the Philippines and #3 overall in Asia

There were several top agencies in Asia that put in strong creative performances over the last 12 months and this is recognised with their high ranking in The Work 2022. Over this week, Campaign Brief Asia showcases the work of those that made The Work 2022 Asia Hot List…

For an industry that people associate the most with the commercials we see on television, ads we read in publications, and the creation of consumer demand for products and services through the daily bombardment of targeted posts—or that next viral campaign on social media, one may be moved to ask: i