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Yokohama bets on local production for sustainable biz in India, ET Auto

Yokohama India Managing Director and CEO, Harinder Singh, stated that the company supports the governments ban on tyre imports and aims to capture a larger share of the premium SUV market by offering locally manufactured, high-end tyres. The move towards localisation helps reduce costs, lead times, and dependency on imports.
Andhra Pradesh Harinder Singh Yokohama Club Network Yokohama India Managing Director Original Equipment Manufacturers Club Network

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