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Waitrose hailed after rolling out first-of-its-kind animal welfare app

Waitrose has won a major award after rolling out a first-of-its-kind app that measures the emotional wellbeing of livestock.

International Food Companies recognized for achievements at the 2022 Good Farm Animal Welfare Awards

International Food Companies recognized for achievements at the 2022 Good Farm Animal Welfare Awards
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Animal welfare app scoops another award | PressReleasePoint

Farm app that determines a happy animal wins top prize

Creators of innovative mobile technology which assesses the emotional state of livestock have won the top category at last night's BBC Food and Farming Awards.

App-y animals: Farmers tracking the emotions of livestock to improve welfare

writes Jamie Harris, PA. An app is being trialled which allows people to log emotionally expressive behaviour exhibited by dairy cows, veal calves, pigs, laying hens, broiler chickens and ducks. The aim is to ensure animals enjoy a good and enriching life. Farmers and field staff are presented with a list of about 20 key descriptive terms tailored to each species, which are a mix of positive and negative emotions. A sliding scale will be provided to decide how strongly a statement applies. The data is then sent off and integrated into a larger pattern to be matched against other farms.

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