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When the ad engines change how automation works, an effective toolset can help advertisers minimize the impact.

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Google Ads new features: Five tips for your Google Ads campaigns Google Ads new features: Five tips for your Google Ads campaigns As Google adds more complexity and automation to its ad products, marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. SEISO looks at five new key actions you should focus on for successful Google Ads campaigns. Author Categories Every year Google adds more automation and complexity to their ad produc...

Top four SEO myths debunked: Director’s cut Top four SEO myths debunked: Director’s cut Victorious Director of SEO highlights crucial SEO myths and dissects them to give you a clear picture of your search engine marketing efforts, expectations, and more. Author Categories SEO is rife with myths and it is difficult to separate fact from fiction. SEO and SEM, while complementary, are not the same thing and cannot be approached the same way. SEO is not a temporary or one-time adjustment �...

3 critical PPC lessons from 2020 for a brilliant 2021 With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen. Sponsored Content: Optmyzr on January 19, 2021 at 7:00 am More The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of advanced honorary degree in “PPC’ology.” In many instances, smart, effective PPC has literal...

Google Ads and SMBs: How to drive results on a low budget A low ad budget doesnt have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their conversions. Carolyn Lyden on January 8, 2021 at 1:08 pm More Whether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues with low ad budgets. SMBs are often spread thin and, especially in light of business shifts due to COVID, their ad budgets are, too. However, lo...