Immersive technology-driven experience slated for opening day of Caribbean State of the Tourism Industry Conference (SOTIC) eturbonews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eturbonews.com Daily Mail and Mail on Sunday newspapers.
This year’s model
Phil McKay, CEO of New Hampshire-based (USA) nGage Events, Inc. may not have invented the business-to-business events hosted buyer model, but he perfected it.
The nGage Events hosted buyer model brings together executives to exclusive locations where top-notch education and business development activities take place. It includes matchmaking in the form of pre-scheduled 1:1 meetings and boardroom-style case study presentations. Buyers are targeted, invited, and hosted for the event at no cost to them, including travel in return for attending a specific number of sessions and meetings. This model assures sponsor ROI.
Before founding nGage Events LLC, and PPM Media, McKay served as executive VP for Questex Media and was responsible for their hosted model events and technology group. He also served as senior vice-president of the World Market Center in Las Vegas, in charge of growing their event portfolio in the furniture, gift and home accessories industries,
President at The BHN Group, a division of Northstar Travel Group
Jeff Higley is President of BHN Group and oversees 10 hotel investment conferences worldwide, including the Americas Lodging Investment Summit. He is a 35-year media and events veteran who has specialized in the hotel industry for the past 25 years. Career stops include Gannett, Advanstar Communications, Questex Media and STR, where he launched Hotel News Now in September 2008 and the Hotel Data Conference in 2009.
Higley began his career as a sportswriter in the newspaper industry. He is a product of Valparaiso University in Indiana and a native of Sandusky, Ohio.