Jeep travels to isolated, peaceful coordinates in new Jeep Compass
August 4, 2021 9:21
The campaign focuses on showing isolated, tranquil locations, each identified only by coordinates.
In one of the 30 second spots, a family relaxes on a peaceful beach alone together.
In another, a couple returns from hiking, chatting to each other, as the wind blows and birdsong can be heard.
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All of the locations featured can be reached using the 4×4 capabilities of the Jeep Compass.
Adam Slater, associate creative director at Cummins & Partners, said: “When we looked at compact SUV advertising, we noticed a lot of the same features, music tracks and scenarios being played out ad nauseum. So we decided in order to be distinctive, we’d bring viewers into a true, realistic moment of escapism that no other car in this category can provide”
Jeep change the coordinates of SUV advertising in new Compass campaign via Cummins&Partners campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
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Cummins & Partners brings Man from Snowy River back in spot directed by Justin McMillan
To launch Jeep Wave – the auto brand s global customer care initiative – the Man from Snowy River, Jack Thompson, himself gets behind the wheel of a Jeep in a new campaign from Cummins & Partners.
Jack Thompson, one of Australia s most popular and enduring actors, explains the significance and special bond that the wave between Jeep drivers creates. “I’ve always felt that exchanging a wave on a country road is a classic form of bush courtesy. It’s a typical Australian gesture,” said Thompson,
May 24 2021, 9:32 am | BY Ricki Green | 1 Comment
To launch Jeep Wave – the auto brand’s global customer care initiative – the Man from Snowy River, Jack Thompson, himself gets behind the wheel of a Jeep in its latest campaign via Cummins&Partners.
Jack Thompson, one of Australia’s most popular and enduring actors, explains the significance and special bond that the wave between Jeep drivers creates.
Says Thompson: “I’ve always felt that exchanging a wave on a country road is a classic form of bush courtesy. It’s a typical Australian gesture.”
Featuring vast Australian landscapes and quintessential characters, the campaign sees Jack drive home the tradition of Jeep drivers looking out for each other in all circumstances.